01TRACK 1
Commercial Websites & Conversion Landing Pages
From client brief analysis and wireframing to high-fidelity UI in Figma. Build resilient responsive layouts with pixel-perfect Auto Layout that developers love.
01↖ Irina Eka (Art Dir)
✦ Auto Layout: Hug (padding: 24px)
🔥 First project: 55,000 RUB · 100% shipped
⚡ Midjourney v6 + Flux AI Stack
💎 12-column grid · Pixel Perfect
IRINA EKA · BOUTIQUE MENTORSHIP FOR BEGINNERS● 12 weeks practice · 7 spots remaining
Design from scratch to first commercial sales. No course factories, zero fluff.
Direct craft transmission from EkaStudio's active art director. Master Figma, build high-speed visual workflows with generative AI, package 2–3 standout commercial cases on Behance, and close your first paying clients in 3 months.
2018in design
400+delivered projects
20cohort capacity
1:1direct art direction
Scroll down — tracks glide horizontally
Scroll down — tracks glide sideways.
4 core practice tracks: high-ticket deliverables commercial clients eagerly pay for in 2026.
02TRACK 2
Business Presentations & Investor Pitch Decks
The fastest monetization route for beginner designers. Packaging complex financial models and narratives into clean, compelling slides and charts.
0203TRACK 3
Generative AI Workflow: Midjourney v6 + Flux AI
Produce photorealistic 3D imagery, glass textures, and custom illustrations in minutes without relying on exhausted generic stock images.
0304TRACK 4
Behance Packaging, Outreach & Sales Mastery
Package student designs into high-traffic Behance case studies. Master direct outreach scripts, client discovery calls, and contracts with 50% deposits.
04INTERACTIVE TEST · 1 MINUTE
Check if web design is the right career for you
Answer 3 questions to receive a tailored starter roadmap and direct critique from Irina on Telegram.
What is your current experience in web design?
TARGET AUDIENCE
Who this mentorship program is designed for
The program is structured for accelerated entry for people without previous design background.
FROM SCRATCH
Absolute Beginners
Never opened Figma before. We guide you from your very first click, teaching how layouts are constructed through spatial grids and logic.
Outcome: Fluency in Figma, eliminated hesitation, and 2–3 portfolio projects.
SWITCHERS
Career Switchers
Tired of repetitive office jobs, rigid managers, and commute. Looking for remote flexibility, creative freedom, and sustainable freelance income.
Outcome: A high-demand remote craft with initial client retainers secured.
SELF-TAUGHT
Self-Taught Explorers
Consumed endless YouTube tutorials, knowing shortcuts but lacking structure. Designs feel amateur and commercial clients do not buy.
Outcome: Rigorous layout discipline, refined taste, and confidence in your craft.
EXPERTS
Marketers & Founders
Need to package masterclasses, landing pages, pitch decks, and reports. Frustrated with paying costly agencies that miss deadlines.
Outcome: Ability to produce studio-grade collateral for your business rapidly.
TRANSFORMATION · OVERCOMING ROADBLOCKS
Leaping over beginner roadblocks to close your first sales.
EKA
TRANSFORMATION · 3 STAGES
From beginner chaos to commercial client sales.
Scroll down — cards stack and transform dynamically in 3D perspective.
STAGE 1 · POINT A
Blank Canvas Fear & Chaos
Overcoming Figma paralysis: layer architecture, Auto Layout, 12-column modular grids, spacing discipline, and robust type systems.
01STAGE 2 · TURBOBOOST
Generative AI & 2 Projects
Deploying Midjourney v6 and Flux for custom 3D art. Building a complete commercial website and investor deck under Irina's direct art direction.
02STAGE 3 · POINT B
Behance Packaging & Sales
Packaging a client-converting portfolio on Behance, entering the market with tested pitch scripts, signing contracts with 50% retainers, and closing deals from 25,000 RUB.
03TRANSFORMATION
Point A vs Point B: your 3-month journey
How your workflow, visual confidence, and commercial earnings evolve.
POINT A
Where you are now
- ✕Fear of opening Figma and blank screen paralysis
- ✕Disjointed information and chaos after YouTube videos
- ✕Random fonts and awkward margins making layouts look amateur
- ✕Wasting hours scrolling exhausted stock photo sites
- ✕Fear of pitching clients and hesitation to price work above $20
- ✕Working without a contract and suffering endless unpaid edits
12 weeks practice →
POINT B
Your outcome
- ✓Figma fluency: Auto Layout, component systems, full responsiveness
- ✓Clear spatial layout discipline matching leading design studios
- ✓AI graphics: generating rich 3D visuals in Midjourney / Flux in minutes
- ✓2–3 client-ready commercial projects packaged on Behance
- ✓Confidence, proven outreach frameworks, and deals from 25,000 RUB
- ✓Ironclad legal contract protecting 50% deposit and revision caps
WHY THIS WORKS
Why 90% of beginners drop out of generic online academies
Mass-market courses sell pre-recorded archives and abandon students. Boutique mentorship transmits live mastery 1:1.
Generic Course Factories
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300+ hours of 2-year-old pre-recorded lectures with zero live mentor access
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Homework reviewed by junior student assistants using copy-paste boilerplate
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Teach button-clicking rather than visual hierarchy, composition and business logic
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Zero guidance on how beginners win paying clients in 2026 and defend pricing
- —
Outcome: certificate on the wall, blank screen anxiety, and zero earned income
Irina Eka's Boutique Mentorship
- ✦
100% live process: Irina personally tears down and refines your actual layouts
- ✦
Trained on real commercial studio standards from an active lead (400+ projects)
- ✦
AI generative tools integrated from month 1: produce rich visuals 3x faster
- ✦
Step-by-step client sales: proposal frameworks, negotiation, price defense
- ✦
Outcome: client-ready portfolio, design fluency, and your first paying clients
TRAINING SYLLABUS
7 practical modules from your first click to first sales
12 weeks of deliberate practice. Every module concludes with a tangible artifact for your portfolio.
01
MODULE 1 · 2 weeks
Figma Fundamentals: from first click to full fluency
Master the industry-standard design tool without cognitive overload or memorizing useless theory.
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Inside this module:
- ✓Figma interface, frame architecture and shortcuts to double your design speed
- ✓Auto Layout and responsive behaviors: building layouts that never break
- ✓Text styles, color systems and component libraries: modular design architecture
- ✓Asset export, plugin ecosystem, and handoff to front-end development
Module deliverable:
You navigate Figma effortlessly, assemble polished layouts, and conquer blank-screen anxiety.
02
MODULE 2 · 2 weeks
Grids, Spacing & Editorial Typography
Why does one website look amateur while another sells for thousands of dollars? Mastering visual hierarchy.
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03
MODULE 3 · 1 week
AI Turboboost: Midjourney, Flux & Generative Workflows
How to craft custom photography and 3D visuals within minutes without generic stock libraries.
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04
MODULE 4 · 3 weeks
End-to-End Commercial Website (Case Study #1)
Design a full multi-screen commercial website for a real business context.
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05
MODULE 5 · 2 weeks
High-Ticket Pitch Decks and Business Guides (Case Study #2)
Presentations are the fastest route to early income for beginner designers (from $200 per deck).
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06
MODULE 6 · 1 week
Packaging a High-Converting Portfolio (Behance & Telegram)
Package your work so prospective clients instantly recognize value and reach out.
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07
MODULE 7 · 2 weeks
Client Acquisition, Negotiation & First Sales
Transition from practice mockups to actual client contracts and paid retainers.
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LIVE FIGMA WORKSPACE
Live Real-Time Art Direction in Action
No static screenshots with red marks. Irina connects directly to your Figma file live, fine-tuning grids, typography, and spacing in real time.
Irina · Art Director
Alex · Mentee
Client · Viewer
“Design looks incredible, approved with zero revisions! 🔥”
Frame: Desktop (1440 × 900)
↔ 24px Auto Layout
↕ 16px
✦ CYBERSHIELD
SolutionsArchitecturePricingContact
Enterprise AI Infrastructure Security
Automated real-time vulnerability detection powered by intelligent machine learning models.
Request Audit→14-day trial · No credit card
PRESENTATION SHOWCASE
Interactive Commercial Slide Deck Viewer
Business presentations are the fastest cash generator for beginner designers ($200–$600). Click any slide to flip it in 3D and inspect its layout geometry.
STUDENT SHOWCASE
Student works: from beginner drafts to commercial deals
See how student layouts transform under Irina's live art direction and critique.
«I started from absolute zero. Within 3 weeks Irina aligned my vision on spacing and grids. Landed my first 35k deal directly from a Telegram inquiry!»
BONUS TOOLKIT
Tools and assets included free with your mentorship
Ready-to-use production assets we rely on daily at EkaStudio.
BONUS #1
Contract & Acceptance Templates (Legal Shield)
Crafted by EkaStudio attorneys: protects 50% upfront deposits, project milestones, and caps free revision rounds.
Value: 15,000 RUB · Included free
BONUS #2
EkaStudio Client Brief & Discovery Survey
Our production questionnaire that extracts project intent, business value proposition, and prevents scope creep.
Value: 7,000 RUB · Included free
BONUS #3
Library of 250+ Tested Generative AI Prompts
Battle-tested prompt formulas for Midjourney v6 & Flux: 3D visuals, isometric elements, glass icons, and backdrops.
Value: 12,000 RUB · Included free
BONUS #4
Studio Font Pairings & Figma UI Starter Kit
40+ commercial-grade open font pairings, responsive grids, and modular component presets for instant assembly.
Value: 10,000 RUB · Included free
BONUS #5
Pre-Handoff Checklist (30 Critical Control Points)
Step-by-step verification standard: margins, WCAG contrast, layer taxonomy, responsive breaks, and asset export.
Value: 5,000 RUB · Included free
BONUS #6
Direct Client Outreach Scripts & Discovery Frameworks
Battle-tested message scripts for Telegram and direct channels that build trust without spammy behavior.
Value: 8,000 RUB · Included free
STUDENT REVIEWS
Authentic reviews from students who started from zero
Real messages and feedback from our private mentorship community.
PS
Irina, thank you so much for yesterday's live session! I redesigned the hero section following your critique, added the generative visual, and sent it to the client. Approved immediately without any revisions! Two months ago I didn't even know what Auto Layout was!
💰 Earned 45,000 RUB in month 2
DK
Generic online academies were a complete waste of money. Irina's live critique teardowns operate with surgical precision: adjust 24px of negative space here, swap the font weight there — and the entire design looks world-class instantly.
💰 Closed first website deal for 50,000 RUB
MA
The legal contracts and client negotiation scripts were game-changers for me. I used to do endless unpaid edits because I feared confrontation. Now I work with 50% upfront deposits under an ironclad contract. Paid for the program with my very first deck!
💰 Grew from 3,000 to 35,000 RUB per deck
OFFICIAL CREDENTIAL
EkaStudio Mentorship Graduate Certificate
Certifies commercial proficiency: Figma architecture, generative AI visual workflows (Midjourney / Flux), pitch deck design, and client acquisition.
✓Unique certificate registration ID in studio database
✓Personally signed by art director Irina Eka
✓Attachable to your Behance portfolio and resume
EKA STUDIO · DESIGN MENTORSHIP
CERTIFICATE OF MASTERY
✓
Irina Eka · Lead Art Director
INVESTMENT ECONOMICS
How many client projects are needed to break even on mentorship?
Mentorship is not an expense, but an income-generating asset that pays back immediately.
1 projectto break even on 1-Month Sprint (18,000 RUB)
2 projectsto break even on 3-Month Flagship (50,000 RUB)
💡 Insight: Completing just 1–2 client projects in month 3 using our outreach frameworks completely pays for the program, turning all subsequent client retainers into pure profit.
TIERS & INVESTMENT
Choose your optimal entry format
Start with an express diagnostic or enroll directly into the comprehensive 3-month sales mastery program.
STEP 1 · DIAGNOSTICSame-day booking
Express Review
1:1 DIAGNOSTIC · 45 MIN
3,500 RUB45-min video call with Irina
Ideal if you wonder whether web design suits you, where to start, and how to avoid months of unguided trial and error.
- ✓Aptitude diagnostic and strengths identification
- ✓First layout walkthrough in Figma together
- ✓Actionable step-by-step 30-day starter roadmap
- ✓Call recording, summary notes, and checklist are yours
STEP 2 · SPRINTEnrollment open
1-Month Sprint
4 WEEKS INTENSIVE PRACTICE
18,000 RUB4 weeks practice
For beginners seeking a rock-solid foundation: Figma fluency, layout discipline, and one finished commercial landing page.
- ✓Figma from zero to rapid prototype assembly
- ✓Complete end-to-end commercial landing page
- ✓Generative AI basics for rapid asset creation
- ✓4 weekly live critique teardowns with Irina
- ✓Wireframe templates, typography grids and checklists
STEP 3 · FLAGSHIPInterview admission
Zero to First Sales
3 MONTHS + 2 MONTHS CLUB
🔥 Until price lock closes:
02d:14h:28m:45s
50,000 RUBor 2 payments of 25,000 RUB (0% interest)3 months mentoring + 2 months Club
The primary transformation journey. Full cycle: from your first click in Figma to 2–3 packaged commercial cases, client acquisition and paid retainers.
- ✓Cohort up to 20 with personal art direction on every layout
- ✓All 7 curriculum modules: web, decks, AI visuals, Behance
- ✓Direct chat with Irina 5 days a week for instant support
- ✓Sales module: pitch scripts, discovery calls, pricing defense
- ✓Review of your client proposals before you send them
- ✓+2 extra months in the private Design Club alumni community
ELIGIBILITY
Honest Filter
Mentoring is built for you if:
- ✓
You want to enter web design from complete zero without multi-year theoretical fluff.
- ✓
You fear being stranded with pre-recorded videos and value live master-level feedback.
- ✓
You want to master Figma + generative AI to craft visuals faster and higher-value than competitors.
- ✓
You want not just to 'draw buttons', but to talk to founders and earn remote income.
This is NOT for you if:
- ✕
You expect magic wealth without opening Figma and practicing at least 4–6 hours a week.
- ✕
You want passive video lectures with popcorn rather than deliberate hands-on design polish.
- ✕
You are already a senior art director running your own agency (ask for B2B consulting instead).
FAQ
Frequently Asked Questions
01Do I need drawing skills or an art degree?
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No! This is the #1 myth stopping beginners. Modern web design requires layout logic, typography, spacing and visual hierarchy. Hand-drawing is not required — for custom illustrations we teach you to use generative AI.
02Will my computer work? Do I need a powerful PC or Mac?
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Figma runs directly in the browser or lightweight desktop app on any modern computer (Windows or macOS). Cloud-based AI generators do not require a powerful graphics card either.
03Will AI replace beginner web designers?
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AI replaces designers who refuse to learn it. In our curriculum, AI is integrated from month 1: you will use Midjourney, Flux and ChatGPT as design multipliers to produce work 3x faster.
04Can I combine this with a full-time job or university?
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Yes. The program is tailored for a realistic 4–6 hours of practice per week. All live calls are held in the evening and recorded with timestamps.
05How does a beginner land first clients without prior experience?
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In module 7 we package your portfolio so cases look like high-end commercial projects, and give you battle-tested outreach scripts. Irina personally reviews your live client proposal before you hit send.
06How does the 100% diagnostic fee credit work?
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It's simple: you attend the 45-min diagnostic call for 3,500 RUB to experience the format. If you enroll in the 1-month or 3-month program, the 3,500 RUB fee is completely deducted from your tuition!
07Is there an installment payment option?
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Yes, for the 3-month flagship program we offer an internal split into 2 payments of 25,000 RUB with zero interest.
08How do I get started right now?
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Take the 1-minute quiz above or message directly on Telegram @ekastudioai. Irina will advise you on the optimal starting path.
Ready to take your first confident step into web design?